If your website is not responsive, you could be losing out on business.
For example, Google has reported that 67% of users are more likely to buy from a mobile-friendly site, while 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly. Google now also identifies mobile-friendly sites in their search results.
Meanwhile, a study by Hibu found that 90% of SMEs don’t have a mobile-optimised website and, as a result, are missing out on £77bn in annual revenue. Additionally, it was also revealed that mobile sales are currently worth £2.5bn to SMEs, yet only 13% plan to get a mobile-optimised site in the next 12-18 months. 45% of businesses believe that their annual revenues could increase by 3.5% if their website was optimised for mobile transactions, equating to an average of £23,793 extra turnover annually.
Using analytics services such as Google Analytics shows that bounce rates from mobile and tablet users decrease significantly on responsive websites.
If you’d like to know if we can help you go responsive, then please contact us.