Despite mobile devices being a ubiquitous feature in the lives of the majority of consumers, marketing optimised for mobile phones is still given comparatively short shrift compared to other more established marketing vectors. – Nick Bush, Text Local
In 2013, when the U.K. population was around 64 million, the number of mobile subscriptions was 83.1 million, but while this in itself provides a very wide base for your mobile marketing efforts, there are other important factors to consider:
- On April 21st 2015, Google, the world’s most popular search engine by far, started giving priority to to mobile-optimised responsive websites in its search results. You may have heard it called “Mobilegeddon”.
- Mobile-optimised responsive websites can dramatically increase convenience and ease-of-use. A case study of a specialist recruitment website that was mobile-optimised reported increased enquiries up by 375%, visitor numbers up by 43% and search visibility by up 256 percent.
- The average time it takes for a product searched for on a mobile device to be purchased is 1 hour, compared to a month when a computer is used!
- The average person has their mobile within reach 14 hours a day, but 4 out of 5 consumers use smartphones to shop.
The following infographic from Beyond Philosophy demonstrates how mobile is the future of marketing and why you should have a mobile-optimised responsive website: