Despite mobile devices being a ubiquitous feature in the lives of the majority of consumers, marketing optimised for mobile phones is still given comparatively short shrift compared to other more established marketing vectors. Nick Bush, Text Local

In 2013, when the U.K. population was around 64 million, the number of mobile subscriptions was 83.1 million, but while this in itself provides a very wide base for your mobile marketing efforts, there are other important factors to consider:

  • On April 21st 2015, Google, the world’s most popular search engine by far, started giving priority to to mobile-optimised responsive websites in its search results. You may have heard it called “Mobilegeddon”.
  • Mobile-optimised responsive websites can dramatically increase convenience and ease-of-use. A case study of a specialist recruitment website that was mobile-optimised reported¬†increased enquiries up by 375%, visitor numbers up by 43% and search visibility by ¬†up 256 percent.
  • The average time it takes for a product searched for on a mobile device to be purchased is 1 hour, compared to a month when a computer is used!
  • The average person has their mobile within reach 14 hours a day, but 4 out of 5 consumers use smartphones to shop.

The following infographic from Beyond Philosophy demonstrates how mobile is the future of marketing and why you should have a mobile-optimised responsive website: